THE Ampol petroleum brand will return to the racetrack this weekend at the BetEasy Darwin Triple Crown with the Red Bull Holden Racing Team.
The Commodores of Jamie Whincup and Shane van Gisbergen will carry the logos of Ampol and its new premium fuels brand, Amplify, from Hidden Valley for the remainder of the season as the company gears up for the next phase of its rebranding from Caltex.
Founded in 1936 as the Australian Motorists Petrol Company, the Ampol brand has a rich history in Australian motorsport.
Ampol were naming-rights backers for five editions of the Round Australia Trial across the 1950s, ‘60s and ‘70s, and sponsored Sir Jack Brabham as well as several touring car teams across the 1970s and 1990s.
The company, under the Caltex brand, has been a long-term partner of Triple Eight Race Engineering – in fact, their relationship predates Whincup’s arrival at the team in 2006!
“Ampol has a long history in Australian motorsport and I’m excited that the Red Bull Holden Racing Team is part of its return,” Whincup said.
“Ampol’s commitment to the ongoing evolution and adoption of the latest fuels technology aligns with our own passion for high performance.
“We’ll have the new Ampol and Amplify Premium Fuels logos on our cars from this weekend and we’ll be doing our best to give the brand a successful return to the track.”
Ampol will also roll out fan engagement activations throughout the remainder of the season, with Craig Lowndes set to head up the ‘Ampol Pit Stop’, a premium webinar series providing exclusive insight into the Red Bull Holden Racing Team and its personnel.
The decision to resurrect the Ampol brand, retired a couple of years after its merger with Caltex Australia in 1995, follows the end of the company’s deal with American petroleum giant Chevron’s over use of the ‘Caltex’ name.
A pair of Sydney service stations will be among the first to complete the changeover to the Ampol brand this month, with over 1900 sites around Australia to follow by the end of 2022.