Supercars appoints new chief operating officer

Tim Watsford

SUPERCARS has promoted Tim Watsford to the position of chief operating officer amid a reshuffle of its executive structure.

Watsford has impressed since joining Supercars last year as chief innovation and sustainability officer and is viewed by some to be CEO Shane Howard’s heir to the throne.

Howard was the championship’s long-time COO before stepping up as Sean Seamer’s successor in January 2022.

On top of overseeing change such as the launch of a tyre recycling program, Watsford has been a key player in various government negotiations including to secure the new-for-2024 ITM Taupo SuperSprint.

Since Howard began as CEO, Cameron Price has been juggling the dual roles of COO and chief financial officer.

Price will now pivot to the position of chief financial and risk officer.

Howard, Watsford and Price are joined in Supercars’ executive team by Mark Pejic (chief strategy and revenue officer) and Tim Holden (general counsel).

“These strategic changes in our leadership team are a reflection of the depth of talent within Supercars,” said Howard.

“Both Tim Watsford and Cameron Price have proven themselves as invaluable assets to our organisation, and we are confident that their elevated roles will contribute significantly to Supercars’ continued success.

V8 Sleuth’s coverage of the VAILO Adelaide 500 is proudly presented by Bad Boy Mowersexplore the world of Bad Boy Mowers with the new Spring/Summer catalogue of high-performance mowers here.

“These appointments reflect our commitment to assembling a strong, diverse leadership team capable of navigating the complexities of the motorsports industry and driving Supercars towards new heights.”

The announcements regarding Watsford and Price come hot on the heels of Tim Edwards being named as Supercars’ new motorsport boss from January 2024.

Edwards, who remains in charge of Tickford Racing for this weekend’s VAILO Adelaide 500, effectively replaces outgoing head of motorsport Adrian Burgess.

Connor O’Brien joined V8 Sleuth in 2022 as website Editor. He won the Supercars Media Award in 2017 while working as a sports reporter at the Gold Coast Bulletin, before stints at Supercars and Speedcafe. During his time at V8 Sleuth he's twice (2022, 2023) been named Journalist of the Year at the Supercars Media Awards.