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Supercars appoints new executive

SUPERCARS has recruited Tim Watsford to the newly created executive position of chief innovation and sustainability officer.

Watsford will start next month following a four-year-plus tenure as Northern Territory Major Events Company CEO, through which he was involved in the annual Darwin Triple Crown event.

He previously had held high-ranking roles at the NRL and Rugby Australia.

“Tim brings to Supercars an understanding of the demands of working with a diverse range of local and national stakeholders which is critical to the sport’s future,” said Supercars CEO Shane Howard.

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“It is critical we put in place someone with a strong understanding of sustainability and Tim has played a key role in this area for a number of years.

“This new role will have a key focus on strengthening our relationships with government at all levels, as well as ensuring Supercars’ continues to focus on innovative and sustainable initiatives that ensure the next generation of fans connect with the sport moving into the future.

“Tim fully understands the complexities of Supercars’ critical relationships with government at all levels and will be a key figure in maintaining strong relationships with these stakeholders.”

Watsford will start at Supercars in the lead-up to the Gold Coast 500, running October 28-30.

“It is a privilege to join Supercars at such an exciting time for the sport,” he said.

“Gen3 coming online in 2023, major events back in full swing and such an engaged ownership group wanting to drive the sport to new levels.

“The growth opportunities are endless and I’m looking forward to supporting Shane and the broader Supercars team achieve success into what is a very exciting future.”

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