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Wednesday, April 24, 2024


SUPERCARS has named its replacement for the outgoing Sean Seamer as the company’s Chief Executive Officer.

Shane Howard will take over as the new head of the organisation, Supercars electing to promote its long-serving Chief Operating Officer from a high calibre list of professional business and sporting leaders from around Australia and overseas.

In announcing his departure last December, Seamer had said that he would stay on in the role until the middle of 2022 but Howard will now take over the CEO position on February 1.

Howard is a 20-year veteran at Supercars having first worked for the company at the 1997 Primus 1000 Classic before joining it full-time four years later.

Supercars founder Tony Cochrane handpicked Howard to head up Supercars Events in 2001, and helped develop marquee street circuit events and the global expansion of the championship, including races in China, the Middle East and the USA.

“This is an amazing opportunity and I’m very proud to be moving into the Chief Executive role at an organisation I have been a part of for more than 20 years,” Howard said.

“Over that time, I have worked with some of the most incredible minds in sport and entertainment who have helped us grow the organisation to where it is today – one of Australia’s most popular sports.

“The fans have always been at the heart of what we do. Our goal is to move forward and continue to innovate and expand our events as well as our footprint in media and the digital landscape.

“I share the passion of our staff, teams, sponsors and key stakeholders who want to see the sport continue to grow.

“I am excited about our future under the new ownership group and have full confidence in our management team that is experienced in delivering world-class events for one of the top touring car categories in the world.

“It is an honour to be taking on this role as Supercars Chief Executive.”

A well-known Gold Coast based executive with four decades of experience in various forms of domestic and international motorsport, Howard was named as a founding member of the Supercars’ Commission in 2011.

Currently, he oversees Supercars’ Event Management and Motorsport Operations and is the organisation’s key liaison with various government organisations.

The move comes only a few months after Supercars’ sale to Racing Australia Consolidated Enterprises Ltd (RACE), headed by new Supercars Chairman Barclay Nettlefold.

“As an incredibly talented businessman, Shane brings many great qualities and experience to the leadership role within the organisation,” Nettlefold said.

“He is well credentialed and enjoys support from a wide cross section of business and community leaders as the right person for the role.

“Just as importantly, he has a deep understanding of the sport, the teams, our key stakeholders and fans.

“With Gen3 hitting the track in 2023 and international borders beginning to reopen, he has a clear strategic vision for the future of Supercars which the new ownership group fully supports.

“He is an outstanding leader with a proven track record in guiding Supercars’ operations.

“He is genuinely passionate about Supercars and we are very pleased to appoint him into the Chief Executive role.”

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