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Friday, May 24, 2024


V8 SLEUTH has continued its stunning growth during the month of October with record numbers of traffic visiting the website, Australia’s online home of motorsport history and heritage.

Highlighted by the Supercheap Auto Bathurst 1000 won by Shane van Gisbergen and Garth Tander, October 2020 was a massive month of motorsport and has become the biggest-ever month for traffic in V8 Sleuth history.

The site broke its previous record set just one month earlier in September 2020.

A total of just under 200,000 users visited the v8sleuth.com.au website and its connected V8 Sleuth Online Bookshop website last month, 199,565 to be exact – a rise of 69% over September’s user numbers.

A total of 461,647 pages were viewed during October, a rise of 48% over September.

The 2020 Bathurst winning Commodore was agreed to be sold even before it won The Great Race! Photo: Dirk Klynsmith.

The site’s exclusive story detailing the sale of the 2020 Bathurst-winning Red Bull HRT Commodore became the biggest ever story in V8 Sleuth history, underlining the huge reach of Bathurst content and the site’s unique content style.

The site has played host to 514,733 users so far in 2020 with 1.9191-million page views in that space of time.

V8 Sleuth also achieved a social media milestone in the last few weeks, pushing through the 70,000 follower barrier on Facebook.

The company’s weekly V8 Sleuth Podcast Powered by Timken has continued to grow in 2020, regularly hitting more than 50,000 downloads and 25,000 listeners per month.

The podcast has had nearly 500,000 downloads during 2020 with recent episodes featuring Mark Skaife and Tomas Mezera among the most popular of the season.

Mark Skaife in 1997, his first photo shoot as a member of the Holden Racing Team. Photo: an1images.com / Graeme Neander.

The rises are the result of a newly designed website launched earlier in 2020, increased regularity of content and hard work from all involved at V8 Sleuth HQ.

V8 Sleuth MD Aaron Noonan is thrilled with the results.

“We’ve always prided ourselves on providing fans with content that they generally can’t get anywhere else and we’re seeing the results of that,” he says.

“Bathurst is huge for everyone in motorsport and especially for those in the digital space. Our pre and post event content has helped drive very significant numbers and introduced us to a new audience.

“The feedback from fans this year has been amazing. Clearly these COVID times have had people consuming more online content than ever before and V8 Sleuth has been there to help provide some unique material.

“Some fans have even emailed to say that listening to our podcast and reading our stories has made them fall back in love with the sport – that’s the ultimate compliment.”

For more information about partnership and advertising opportunities contact V8 Sleuth HQ here.

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