A DECADE-LONG naming rights partnership between Liqui Moly and the Bathurst 12 Hour has come to an end.
The Supercars-promoted once-around-the-clock Mount Panorama GT3 enduro has been known as the Liqui Moly Bathurst 12 Hour since 2013 but will have a new name next year.
It has been announced this morning Liqui Moly will revamp its sponsorship portfolio, switching its investment into specific Repco Supercars Championship events.
That will begin with taking on the mantle of the official oil and lubricant partner of the 2023 Beaurepaires Sydney SuperNight and Boost Mobile Gold Coast 500, and then of the 2024-25 visits to Wanneroo Raceway.
That will come at the expense of its traditional Bathurst 12 Hour status.
“This strategic transition in our partnership with Supercars means we are handing over the Bathurst 12 Hour in the strongest position it has ever been,” said Liqui Moly Australia managing director Vincent Prinzing.
“We are proud to have played a role in its growth alongside the event’s organisers, competitors, and supporters over the last decade.
“It has been an amazing journey seeing the growth that has been achieved, and we are confident that the event will continue its upward trajectory as one of the great GT racing events in the world for many years to come.”
Bathurst 12 Hour event director Shane Rudzis indicated exciting announcements are to come, having already this week confirmed its slightly later 2024 dates.
Liqui Moly’s Perth Supercars deal also hints at a contract extension for Wanneroo Raceway, last weekend’s round having been the last on the existing arrangement.
