ONE of the leading Shannons SpeedSeries categories has unveiled a new naming rights sponsor on the eve of its season-opener.
Tomorrow at Sandown will be the Trico Trans Am Series, following a deal with the American windscreen wiper product manufacturer.
Trico will also sponsor the pole award, with $1000 going to the fastest qualifier at each of the seven rounds.
“It is always a good story when new brands choose to support motorsport, and we are proud that Trico has identified the Trans Am Series as the category in Australian motorsport that can best deliver on its objectives,” said Australian Racing Group general manager of commercial, Nestora Strintzos.
TICKETS: Buy your tickets to Race Tasmania, Shannons SpeedSeries
“We look forward to repaying Trico’s commitment by producing great Trans Am racing that motorsport fans want to see more of – trackside or live and free on the Seven Network – and providing accessibility to Trans Am that creates value for Trico’s brand activation and customer engagement initiatives.”
With a field comprising of the likes of James Moffat, Tim Slade, James Golding, Todd Hazelwood and more, Trico Asia-Pacific sales manager Adam Rickard is tipping the category’s best season yet.
“Motorsport fans love the cars, the noise and the close racing action that this series always delivers,” he said.
“We are glad to bring our world leading original equipment and aftermarket brand to Trans Am in Australia.
“The 2024 Trico Trans Am Series will provide the brand with an exciting and engaging marketing platform that aligns well with our trade and DIY customers across the country.”
