SHELL V-Power Motorsport Park will play host to this weekend’s Repco Supercars Championship action following a renaming of the Tailem Bend venue.
The change follows a previously announced 10-year naming rights deal between The Bend Motorsport Park and Viva Energy, and comes into effect before the OTR SuperSprint running August 18-20.
“We are absolutely honoured that a powerful global brand has committed to such a strong and lengthy partnership with our business,” said the venue’s managing director Sam Shahin.
“It’s a testament to The Bend brand that we have developed since we set about building this venue close to a decade ago.”
Added Jevan Bouzo of Viva Energy Australia: “The Shell V-Power Motorsport Park at the Bend is an internationally award-winning venue and we are so proud to partner with them.
“This fantastic partnership brings together the quality and performance of Shell V-Power with state-of-the-art facilities, setting new benchmarks and fuelling a passion for motorsports.”
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South Australian tourism minister Zoe Bettison also lauded the news.
“Signing a powerful global brand like Shell V-Power not only signals how strong The Bend is as a venue, but also how much confidence the market has in the long-term success of this terrific South Australian business,” said Bettison.
“Since 2016 when the first sod was turned, until now, the team at The Bend has been laser-focused on growing the venue as a world-class motorsport facility and a must-see destination in SA.
“We know events give people a reason to visit our tourism regions – and motorsport events like this weekend’s OTR SuperSprint are just what we want to keep people visiting and spending in this region.
“In fact, last year, major events at The Bend contributed in excess of $14 million of economic benefit to the state.”
The Bend is expected to chalk up a record 310 on-track days over the course of 2023.
