THE reborn Adelaide 500 has been hailed as a “resounding success” following the release of key event figures.
The 2022 edition, held last December, generated a record $51.85 million in benefit to the South Australian economy, blitzing the record of $45 million set in 2019.
Significant increases were also reported compared to 2020 – the last Adelaide 500 before its cancellation – in the number of jobs supported (up 20.1 percent), four-day attendance (25.1 percent), PR value (73.2 percent) and media items (82.9 percent).
And that’s not to mention two thrilling Supercars races, with Walkinshaw Andretti United taking a special one-two on the Saturday, and Broc Feeney breaking through for his maiden main game win the following day in Holden’s last ever championship race.
“The VALO Adelaide 500 was a resounding success on-track and now we know it was an incredible success off-track too,” said South Australian Premier Peter Malinauskas.
“Our tourism and hospitality businesses have done it hard over the past few years and these numbers reveal the return of a big event like the VALO Adelaide 500 gave local businesses a much-needed boost.
“Pubs and restaurants were packed, hotel rooms were full and more than $50 million was returned to the South Australian economy.
“I am incredibly proud we were able to deliver on our promise to bring back the VALO Adelaide 500 and make it bigger and better than ever.”
Adelaide 500 CEO Mark Warren echoed those sentiments and looked ahead to this year’s edition, running November 23-26, which will have Robbie Williams as its concert headline act.
“I am so proud of our team who worked so hard to bring back the VALO Adelaide 500 and deliver a memorable event,” he said.
“We are already working hard to go one better in 2023 and deliver another outstanding event for South Australia, with global sensation Robbie Williams confirmed to headline the after-race concert.
“The VALO Adelaide 500 showcases world-class motorsport, and we look forward to ushering in a new era in 2023 as we welcome Supercars Gen3 to the Adelaide Street Circuit.”
