The Trans Am Series has picked up new title partner, Turtle Wax. Photo: Supplied.

THE popular Trans Am Series has a new name – the Turtle Wax Trans Am Series.

The category will debut with Turtle Wax as its new title partner this weekend at Sydney Motorsport Park, the penultimate round of the 2021 series.

The deal will also extend to the final round at Bathurst and to the full 2022 season.

Turtle Wax was founded in 1944 when Chicago entrepreneur Benjamin Hirsch created the world’s first-ever bottled car wax.

Today, Turtle Wax is a global leader in automotive spray wax, car wash, carpet and fabric care with product distribution in more than 90 countries.

The Turtle Wax brand will feature prominently across the front windscreen of every car in Trans Am, while drivers will compete for the Turtle Wax Pole Award in the final two qualifying sessions of the 2021 season.

From 2022, Trans Am teams will have the chance to win the Turtle Wax Best Presented Team Award, with cash prizes and Turtle Wax products on offer to the team displaying the highest standards of presentation at each round.

Aaron Seton leads the Trans Am Series pointscore heading into this weekend’s round in Sydney, however has already announced he will not contest the last two rounds of the series and instead focus on his Dunlop Super2 Series commitments.

Nathan Herne sits four points behind Seton in the Trans Am title chase with Edan Thornburrow a further 117 points behind Herne in third place in the series.

A total of 19 cars have entered for this weekend’s Sydney round, including the category debuts of James Moffat and Jason Bargwanna, who will both drive Garry Rogers Motorsport-prepared Ford Mustangs.

Bargwanna spoke about his Trans Am opportunity earlier this month here.

With over 20 years in the Australian motorsport industry, Noonan is the head of V8 Sleuth. He’s held a range of roles including working in television with Seven and Ten, print media and public relations. With a specialty in Australian motorsport history, he’s known around racing paddocks as ’the Sleuth’ and started his motorsport media career in 1997.